I'm Pulse

I'm Pulse is a play on the word impulse, but adapted to emphasize the individual consumer who is taking control of design output through the digital space to create what they want, when they want it and how they want it. The personality is plugged-in, social, connected and has grown up with a spirit of teamwork and togetherness. The color palette is vibrant and playful. It's a mix fo urban neutrals, like grays and whites, with single bright colors that seem to glow from within.